In late June in Warsaw, a professional exhibition focused on the “pleasure and wellness industry” is quietly reshaping the market landscape. From June 26th to 28th, China’s external delay brand—Man’sHelp—made its debut at the China-Poland Adult Products Industry Exchange, stirring an Eastern whirlwind in the Polish market. Behind this overseas campaign stood a familiar pillar of support: the China Council for the Promotion of International Trade (CCPIT).
1 CCPIT Bridges the Gap: A Crucial Step for Chinese Brands Expanding into Europe
From the moment the Man’sHelp team set foot in Poland, they experienced the professional backing of a “national team”:
- Comprehensive Policy Support: CCPIT’s European offices provided months of guidance on EU CE certification, REACH regulations, and other compliance requirements, helping the brand navigate potential pitfalls.
- Precise Resource Matching: Direct introductions to Poland’s top distributors and industry associations facilitated closed-door business negotiations.
- Cultural Conflict Resolution: A professional translation team assisted in adapting product descriptions and visual designs to bridge cultural gaps.
“From booth setup to contract review, CCPIT experts were with us every step of the way,” remarked Man’sHelp’s overseas business director. “This was a completely different experience from going it alone.”
2 Man’sHelp Shines: Chinese Manufacturing Takes Center Stage at the Expo
On the international platform built by CCPIT, Man’sHelp showcased impressive product capabilities. For three days, their booth drew continuous crowds. Their Polish debut revealed a new pathway for Chinese brands going global:
“The era of solo ventures is over. Systematic expansion requires national-level support,” observed Wang Li, a European marketing expert.
CCPIT’s deep involvement is driving three transformative changes:
- Risk Prevention: Early resolution of compliance and intellectual property risks.
- Business Efficiency: Direct access to core commercial networks.
- Brand Value: National endorsement enhances overseas trust.
With Man’sHelp launching its European Operations Center Plan, more Chinese pleasure brands are setting sail along this new “national team-supported” route. As Eastern wisdom meets the European market, an industrial revolution in pleasure and wellness is brewing.